Original Brief

Original Brief

Welcome! The purpose of this blog is to keep a record of the project that we, as A2 Media Students, have been assigned to complete. The project, or challenge as I like to refer to it, is to create a promotional campaign or package for a new Horror film. This package will include a Film Trailer and two ancillary tasks, a film magazine front cover promoting the Horror film and a poster for the film. In order to maintain professionalism and to maximize the effectiveness of the three pieces, they will share a symbolic link, thus allowing the audience to relate to each different piece more effectively as they become more familiar with the meaning being portrayed. 

Now into more detail about the package. We have chosen to base our promotional project around the Horror genre. The reason for this is that the history of the horror genre fascinates us, as does the effect that horror films have on their audiences. The adrenaline that one receives when watching horror really portrays how horror directors set out to scare, shock and entertain their audiences; we hope to achieve the same with our work.

To appeal to our audience we will use horror conventions within our three pieces, whilst adding a touch of originality. Researching and exploring as well as analysing existing media texts will allow us to become familiar with existing conventions, which, as a result, will allow us to see the potential for growth and change. Analysing horror films will give us as a group a deeper knowledge of how much detail and and thought has gone into creating the different films.

There have been many Horror films that have inspired us to create professional Horror pieces of media including "The Possession", "The Exorcism of Emily Rose", "Insidious" and "The Last Exorcism".  These films are huge, blockbuster titles that are excellent and effective in scaring audiences that follow many Horror film conventions which is something we would like to achieve with our work.

We are all extremely excited and thrilled to work together in producing three different, chilling, professional and effective media texts. The following individuals will being working in our group: Ninette Esshaghian, Miriana Younan and finally myself, Chris Donnellan.